The challenge

Conceptualize and create a collaborative campaign which gamifies Burger Kings current delivery service and appeals to a youth market.

Our solution

A new campaign titled "Whopper Dares" was created to showcase to Burger King customers that delivery can be fun and interactive. Customers are able to assign a dare to their friend on the Burger King app which would be custom printed on their Whopper and delivered to their door. The more daring, the more Whopper points, the higher the royal ranking. Burger King is as serious about food as it is about living a great story.